Price vs. Value

Value vs. Price

I was having a conflict about what to charge for my blogging service.  Initially, I was setting my rates according to other people’s opinions about the economy.  That was not good.  I was going to charge at least $25 per hour less than what I really wanted to get paid.

Fortunately,  I met with Lester McCarroll of the McCarroll Group and Ed Lighthall today.  They pretty much told me to price for myself and then target the companies that will pay.  That was great.  That is exactly what I needed at this time.

I can honestly say that my lack of pricing is the main reason why I have not promoted The Write Design Company as hard as I could have.  Also, I have to finish writing my service plan.  I need to know who my audience is and how much to charge them. I am almost there.